Our schemes are tailored to fit with trade distributors. Regional builders’ merchants, plumbers’ merchants, electrical wholesalers, painting & decorating suppliers, tool and plant hire and flooring distributors are all ideally suited to Loyalty Works schemes because they share many common business challenges and characteristics.
Bigger companies with bigger buying power and bigger marketing budgets applying pressure to your bottom line.
The branch network will usually serve a total account base of thousands, or in some cases tens of thousands of customers.
Undertaking a lot of jobs over the year, they purchase frequently according to job need and have a number of accounts open with a number of distributors. They maximise their credit facilities and buy based on convenience to their job’s location. They are responsive to incentives for switching their purchasing behaviour.
The nature of your sector means you offer a range of specialist trade products. Often involving strong relationships with key manufacturer product suppliers, who are also interested in improving their profile and sales to the widest range of your customer accounts.
These are often overlooked as it is difficult to find resource to develop this large volume but high overall potential low and infrequent spending accounts.
Over 70% of the customers in our schemes are owners, MD’s or proprietors. They usually make the purchasing decisions and like rewards that benefit them directly.
“We chose Loyalty Works because they gave us a lot more flexibility…..their experience was invaluable. It’s a great scheme, I would definitely recommend Loyalty Works” David Kilburn, CEO, MKM