About us

Our People


Our people are at the heart of everything we do and our greatest asset. We are passionate about what we do and all have the same goal - to work with you, creating and delivering strong and successful loyalty schemes.

Richard Murphy

Richard Murphy

Managing Director

I oversee the whole organisation whilst handling its progression to keep us innovative and ahead of the game within the loyalty sector.

Sharon Sloan

Sharon Sloan

Operations Director

I head up Loyalty Works client service. I’m here to make sure our clients achieve what they set out to do when they partner with us to create and deliver their own personalised reward scheme.

Richard Hoyle

Richard Hoyle

Sales Director

I manage the sales team at Loyalty Works. My role includes the creation and implementation of the company's sales strategy to acquire new business and maintain existing clients.

Sharron Hey

Sharron Hey

Account Manager

My clients are my priority. I develop strong relationships to ensure we do the very best for our clients, helping them achieve the results they want from their reward scheme.

Sam Clay

Sam Clay

Account Manager

I like to work closely with our clients, ensuring the successful delivery of their scheme as well as any added campaigns they use to promote their reward scheme. I ensure we keep the interests of our client and their end customers at the forefront of everything we do.

Lewis Horne

Lewis Horne

Account Manager

My task is to evaluate the effectiveness and behaviour of schemes. I analyse scheme performance and identify potential opportunities to maximise sales growth, enhancing scheme performance year on year.

Bethany Brett

Bethany Brett

Account Executive

I work with the end customers, making sure the scheme they are participating in works well for them. I feedback first hand information to the Account Managers to help improve the schemes for the customers.

Ben Brear

Ben Brear

Account Executive

My role involves making sure the client’s schemes run smoothly, and that everything is working well for them. I feedback first-hand information on ways in which the schemes can be improved to ensure their continued success.

Amanda Revell

Amanda Revell

Graphic Designer

I work closely with client Account Managers to develop a scheme look and feel that fits with the client’s brand. Our creativity is designed to appeal to the end-customer as well, to help put across a compelling case for their involvement.

Claire Forster

Claire Forster

Office and Finance Coordinator

My role is to make sure that when the scheme issues its rewards it happens smoothly, providing a seamless experience for both the end customer and the client. The better the experience for the end-customer the more likely they are to keep spending in the scheme.

Hannah Wilkinson

Hannah Wilkinson

Brand Marketing Manager

My role covers all aspects of marketing within the business, both marketing Loyalty Works as a brand and working closely with our clients on marketing campaigns and promotions to enhance their customer loyalty schemes.

John Gould

John Gould

Internal Sales Manager

My role involves identifying new business opportunities, maintaining a good working relationship with new contacts and managing the internal sales team, I also work closely with the marketing team on delivering the goals outlined in the sales strategy.

Daniel Lawrence

Daniel Lawrence

Business Development Manager

I meet with potential clients and show them how our loyalty schemes can help them achieve their business’s goals. I also work closely with the lead generation team to source new leads and make initial contact to acquire new business for the company.

Natalia Bailey

Natalia Bailey

Business Development Executive

I am responsible for bringing in new business to the company through a variety of sales techniques. I identify and secure new business meetings for Loyalty Works in accordance with the sales plan.

Contact our friendly team to find out how our loyalty schemes can benefit your business

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