2nd March 2021

What are the benefits of a Customer Loyalty Scheme?


Over the past year, many businesses have come to realise that retaining customers is just as important as acquiring new ones. The pandemic has altered many customers' behaviour, resulting in them becoming more selective when it comes to value and loyalty. To get ahead and turn customers into ‘brand loyalists’ business will require a repeatable process that incentivises them.

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10 Reasons Loyalty Programmes Are Essential for Marketers in 2021


The concept of loyalty marketing is not a controversial one amongst marketers. Yet, so many choose to ignore it or not give it the size of the budget or planning it deserves when creating yearly strategies, resulting in many businesses missing a trick.

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Should a reward scheme be part of your recovery plan in 2021?


With a difficult 2020 drawing to a close, how have business strategies had to adapt in response to the ongoing Covid-19 pandemic and the uncertainty Brexit will bring?

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Top 10 reasons why your business needs a loyalty scheme


More and more businesses are launching loyalty and incentive schemes for their customers, as a way to reward their loyalty to the business, and ensure that they remain a loyal, valued customer.

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5 reasons why employee engagement is important


Employee engagement is a term that can be understood differently. Some might say it means enthusiastic employees, whereas others say that it means happy or satisfied employees.

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