What We Do

All-in-one Service

With a comprehensive range of capabilities in-house we can tailor an all-in-one scheme that’s exactly right for you and your customers. You’ll also have the flexibility to build added value on to your scheme with our range of Flexible Features.

As our solutions are customised, you will benefit from a tried and tested scheme design. We’ll manage everything for you, tailoring it precisely to fit your needs, sector and circumstances.

With Loyalty Works you get the full works

We help you manage the entire loyalty process – from providing insight, strategy, design, build and execution, through to management and reporting.

Rewards and fulfilment

Using our extensive partnership network, we source the best mix of relevant rewards. We manage the real time reward redemption process, handling customer queries directly and providing detailed reporting.

Loyalty finance

Every customer loyalty programme we manage is designed on a financial model with detailed input from your team. Using data analysis we model a programme based on estimated response rates, segmentation, operating cost and ROI.

Programme management

We have all the experts in house to ensure your scheme is managed efficiently. To keep things simple you’ll have one primary point of contact who will co-ordinate our specialist teams and make sure everything runs to plan.

Creative services

Our in-house creative team offer exceptional user experience design, effective graphics and visual design and copywriting. Our team operate across all media from ads to adaptive websites and SMS campaigns.

Data security

Data security is a critical component on any loyalty programme. Each Loyalty Works client benefits from our 6-stage 4Sight model which includes ‘managing data’, quality controls and our ability to meet the latest regulatory requirements for secure data operations.


We use technology to manage all aspects of your loyalty programme including the promotional elements of your marketing strategy. This technology can also be configured to process transactional and other data, store loyalty currency, manage account profiles, configure marketing campaigns and integrate telemarketing, direct mail, text (SMS) and other forms of communication.

Seamless integration and reporting

4Sight is our 6-stage model that ensures we deliver everything securely, efficiently and very effectively. We work with you and key stakeholders in your company to become a natural extension of your business.

Our reporting includes:

  • Executive Summary (top-line sales and EBIT contribution analysis)
  • Participation (existing and / or new customers)
  • Customer attitudes and satisfaction
  • Value of segmented customers vs potential value KPI
  • Branch sales
  • High achievers report
  • Campaign performance
  • Profitability analysis and ROI
  • Customer engagement analysis
  • Key analysis for marketing teams

Seamless service

Loyalty Works work easily and simply with our clients. We liaise directly with their sales and marketing, finance, operations and branch network functions.

We design, implement and manage our schemes with minimum fuss and involvement for our clients, so they can concentrate on running their business.

Customise your scheme

Loyalty Works offer the opportunity for you to customise your rewards scheme. We will refine the scheme to address your unique circumstances. We will work with you to focus on your specific opportunities and issues, so that we can maximize your scheme’s performance.

View Flexible Features

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