About us

Our People


Our people are at the heart of everything we do and our greatest asset. We are passionate about what we do and all have the same goal - to work with you, creating and delivering strong and successful loyalty schemes.

Amanda Revell

Amanda Revell

Graphic Designer

I work closely with client Account Managers to develop a scheme look and feel that fits with the client’s brand. Our creativity is designed to appeal to the end-customer as well, to help put across a compelling case for their involvement.

Amy Wheeler

Amy Wheeler

Account Manager

I work on making the scheme participants’ experience as positive as possible, so they get really involved in the incentives, spend more with our client and secure the rewards they want.

Bethany Brett

Bethany Brett

Account Executive

I work with the end customers, making sure the scheme they are participating in works well for them. With my other scheme manager colleagues I feedback first hand information to improve the schemes and their impact and success.

Claire Forster

Claire Forster

Account Executive

My role is to make sure that when the scheme issues its rewards it happens smoothly, providing a seamless experience for both the end customer and the client. The better the experience for the end-customer the more likely they are to keep spending in the scheme.

John Gould

John Gould

Account Executive

I provide direct end customer service support, ensuring that our client schemes operate perfectly. Because I speak to the end customers daily I build up a strong understanding about them and how they use the scheme – insight that is directly fed back into making the schemes successful.

Lewis Horne

Lewis Horne

Account Manager

My task is to evaluate the effectiveness and behaviour of schemes. I analyse scheme performance and identify potential opportunities to maximise sales growth, enhancing scheme performance year on year.

Richard Murphy

Richard Murphy

Managing Director

I oversee the whole organisation whilst handling its progression to keep us innovative and ahead of the game within the loyalty sector.

Rory Groves

Rory Groves

Marketing Executive

My role is to support our clients with great marketing. I help create and deliver tailored email and SMS contact campaigns to encourage end-customer spend and keep the scheme front of mind.

Sam Clay

Sam Clay

Account Manager

I like to work closely with our clients, ensuring the successful delivery of their scheme as well as any added campaigns they use to promote their reward scheme. I ensure we keep the interests of our client and their end customers at the forefront of everything we do.

Sharon Sloan

Sharon Sloan

Operations Director

I head up Loyalty Works client service. I’m here to make sure our clients achieve what they set out to do when they partner with us to create and deliver their own personalised reward scheme.

Sharron Hey

Sharron Hey

Account Manager

My clients are my priority. I develop strong relationships to ensure we do the very best for our clients, helping them achieve the results they want from their reward scheme.

Steve Woodhead

Steve Woodhead

Business Development Director

I head up the business development function. I focus on understanding the needs and objectives of potential new clients, and creating a solution that will help them to grow faster.

Contact our friendly team to find out how our loyalty schemes can benefit your business

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