About us

Effective Reward and Incentive Schemes


Loyalty Works deliver all-in-one reward schemes that generate real sales and profit growth for distribution-based businesses serving a broad customer base.

Loyalty Works began life as First4Loyalty in 2014 when our sister company, First Event, started to create loyalty schemes for their event management clients.

First Event logo

First Event, established in 1999, is one of the UK’s leading event management companies. They specialise in creating and delivering tailored events that provide memorable experiences and help to produce outstanding results that meet their clients’ business objectives. Through their trusted network of global partners, they provide event management services for incentives, conferences, exhibitions, meetings and corporate hospitality.

Find out more about First Event
Make low spending accounts active and regular spenders

We focus on lower spending accounts, making them active and regular spenders – increasing wallet share and winning business from our clients' competitors.

Seamless service

Loyalty Works work easily and simply with our clients. We liaise directly with their sales and marketing, finance, operations and branch network functions.

We design, implement and manage our schemes with minimum fuss and involvement for our clients, so they can concentrate on running their business.

Boost client sales, profit and reputations

The combination of our schemes and service approach create effective loyalty reward programmes that boost client sales, profit and reputations.

What We Do Learn more about Our Approach

Contact our friendly team to find out how our loyalty schemes can benefit your business

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